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Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of floorplans, neighborhoods, amenities, and appliances is successful, homebuilders can also use the Custom Location feature to gain new leads through Instagram.

The communications industry is evolving rapidly here in the United States and across the globe. As the ways that we interact with one another change, communications professionals must adapt to reach audiences. The pace at which these shifts are occurring has picked up speed in the past decade as well. Recognizing the need to identify these challenges and the top trends, Cision and PR Week released their 2017 Global Communications Report. The study highlights a few obstacles for communicators and shows that certain communications channels, notably social media, continue to become more entrenched. Here’s our take on four of the top issues addressed in the report:

A couple weeks ago, I attended an informative PRSA Richmond workshop at VCU about how to capture a reporter’s attention and how thinking outside-of-the-box can be beneficial for securing media interest. With tips provided by Mary Ann Owens and Jeff South, two professors at VCU, this session covered new ways that PR pros are reaching out to reporters and how pitches have changed. The workshop offered a number of great insights to share. Check out some of the key takeaways: