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Facebook has turned into an online marvel that has increasingly shaped the way we spend our time online. What started as a way for people to connect with friends has turned into a one stop shop for virtually everything. From news to events to marketplaces to buy and sell items, Facebook has become the go-to site for consumers. As a business, what are some useful Facebook tools that can help you connect with your audience?

Interview opportunities can come in varying forms and subject matter experts, especially those at professional service firms, should be familiar with the most common types of media interviews. As with any situation, how you communicate with someone may change depending on the channel that you’re using (i.e., email versus phone or in-person versus a letter). The same is true for interviews. The tips covered in last month’s blog post provide a solid foundation to prepare for a media interview, but in this post we’ll take a deeper dive and review the two most common interview scenarios: phone interview and on-camera interview.