Investing in professional development and continuing education is critical for professionals who want to enhance their skills. It’s also a necessity for better client service. This belief reminds me of a favorite and well-known quotation from poet William Butler Yeats: “Education is not the filling of a pail, but the lighting of a fire.” To me, this quotation captures that education isn’t static. It’s not something that stops when school ends. Education is a life-long effort and one that requires ongoing work. As professionals, we have a variety of professional development and educational opportunities available to us, especially in the form of professional certifications. Whether working at an agency and serving clients externally or in-house and collaborating with internal stakeholders, professional certifications showcase your commitment to your profession and demonstrate that you continue to hone and refine your craft, which in turn benefits internal and external clients.