Challenges: New home communities often boast similar benefits, including sidewalks, trails, convenience, and a host of amenities. Few communities, though, can highlight the value of their unique lifestyle in a meaningful way. HHHunt Communities has been developing communities that focus on how their residents live for decades, but were not always top of mind in their markets. The developer engaged Commonwealth Partnerships (CWP) to create a strategic communications campaign to differentiate their communities.
Solutions: Working with HHHunt, CWP identified a number of strategies, including awards and rankings. These awards and “best of” lists can help position a community as the leader in a local area. These lists abound, but they’re not all created equal. CWP conducted extensive research to identify industry and consumer lists that would be most appropriate. We then tracked for nominations and developed award submissions. Some list required voting and we worked with HHHunt to encourage residents and friends to support their local HHHunt community. To secure a spot on a ranking, the most strategic companies will implement a “get out the vote” plan.
Results: Since the implementation of a strategic awards program, multiple HHHunt master-planned communities have received awards or been listed on “best of” rankings. HHHunt’s Rutland community has stood out from the rest. It’s been named as a Best Mixed Use Community in Richmond, Best New Home Community in Hanover, Best Neighborhood for First-Time Homebuyers in Hanover, Best Family-Friendly Neighborhood in Hanover, and Best New Community for Families. This recognition further credentials the community and can be leveraged for PR campaigns as well.