Objectives: Videos can be a powerful communications tool to relate a number of messages. Keiter tasked Commonwealth Partnerships to produce a brief video to celebrate the completion of the firm’s office renovation and expansion. The video was intended for use at the grand opening event of Keiter’s improved office space, which offered an opportunity for the firm to reconnect with current and potential clients by re-introducing itself in the new space. This special event video had to include a variety of components and connect to Keiter’s core values without becoming too long.
Solutions: Commonwealth Partnerships delivered an engaging video that successfully handled these challenges. Working with Keiter, we collected a variety of video testimonials and still imagery of the renovated space. Using the firm’s colors and other design elements, the video effectively evoked the Keiter brand in a subtle yet meaningful manner. At just under six minutes, the video’s length allowed for easy viewing without requiring a viewer to linger too long. Through the editing and construction of video interviews, the renovation video reinforced the new office’s role in improving client experiences, highlighted the firm’s local connections to Richmond, and thanked Keiter team members for their service.
Results: The video was shown in multiple spaces during the renovation reception and subtly reinforced those key messages about improved collaboration, client benefits, and team member dedication. This video of Keiter’s renovation exceeded the firm’s goals and as such has since been used for employee recruitment, new staff training, and as part of business development outreach for potential clients.