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Reflecting Back on Five Years as an APR

During the Fall of 2012, Andrew and I decided to pursue our Accreditation in Public Relations (“APR”). The APR has stood as a signature accreditation within the public relations industry since 1964. More importantly, it requires rigorous testing and continuing education requirements which keep those who carry the letters up-to-date on all the most important trends in communications, media relations, social media, government affairs, crisis management, etc. The APR also stands for ethics. Every individual who applies for the APR must abide by PRSA’s Code of Ethics which includes Honesty, Independence, Loyalty, and Fairness, among others.

When I received my APR in April of 2013, I was filled with a sense of pride. A pride that both Andrew and I had distinguished ourselves among peers. We worked very hard to achieve our APRs and work tirelessly every day to provide an accurate, fair, independent, and loyal advice to our clients. That is what it means to be an APR.

Even though most in the industries that we specialize in aren’t familiar with the accreditation, I rest comfortable knowing that the APR makes me a better communications and public relations practitioner. It sets the bar higher and demonstrates a commitment to constant improvement.

As five years have passed, I am more proud than ever of my APR and I’m excited for my colleague, Elyssa, who is about to undertake the process. Good luck, Elyssa! I know that you will do well!

A co-founder and partner, Mike has over a decade of experience working with clients on media relations, crisis communications, messaging, and more. His work has been honored in Virginia and nationally.