Social media remains a top marketing and communications tool for companies in any industry. The awareness and engagement opportunities through social media platforms are significant, especially as we communicate with one another on social media more. We’ve worked with clients to create, improve, and maintain their social media presence on sites like Facebook, Instagram, Pinterest, Google+, LinkedIn, Twitter, Yelp, YouTube, and others.
It’s About Engagement
Any social media efforts must be aligned with an organization’s broader marketing and business development goals. Content that is produced for social media should be consistent with established strategic messages and serve as a resource. You can’t simply repost a client alert or press release on a social media platform. Rather, companies must tailor their messages to a particular audience. Responsiveness is important and companies need to proactively interact with others on social media.
It’s More than Just an Update
Social media posts must be considered more than just a quick status update or sharing what’s on your mind. Companies have to be strategic about when and where to post. Who is your audience? When are they online? What are they looking for? We can help you answer these questions and develop the best content possible for your social media profiles.